porsche taycan premium direct mail

The Porsche Taycan is a truly innovative, high performing and luxurious electric vehicle. While many are taking notice of its impressive stats, a selection of driven females were chosen to receive this silk scarf and accompanying literature that highlights the endless customization options, tasteful materials, fabrics and details of the Taycan. The scarf unboxing experience was designed to have a premium, high-end, luxury shopping feel.
35”x35” 100% silk.

Role –
Textile and booklet design