Lay’s at Heartland Farms

Did you know that Lay’s has special potatoes grown just for them? Heartland Farms is one of the largest growers of Lay’s potatoes. The family behind Heartland Farms founded the Farming for the Future Foundation which built the Food and Farm Exploration Center in Plover, WI. We created an interactive exhibit in that space that is both informative and fun where you can learn all about the Lay’s chipping potato while snacking on your own bag of Lay’s.

Role –
Signage design.