LUXE & LILAC

– Branding Design –

Luxe & Lilac is the brainchild of mother and daughter duo, Robin and Elizabeth Ross. Together they work to create stunningly memorable cupcakes for life's special moments. It’s equally about art and taste. Robin is the culinary guardian of great tasting food experiences. Elizabeth is the committed designer and artist. But at the end, they share the same passion: to create perfect cupcakes beneath perfectly artful buttercream floral designs.

I was tasked with creating a luxuriously minimal and sophisticated suite of logos that could be used across their marketing and packaging materials. The end result is stunningly simple. It allows their beautiful cupcake artistry to shine and elevates with a contemporary elegance.