porsche taycan premium direct mail
– Textile and booklet design –
A small group of highly driven women were selected to receive a silk driving scarf and accompanying literature which highlight the endless customization options, tasteful materials, fabrics and details of the Taycan. The scarf itself was designed to be worn multiple different ways depending on how it’s folded with each corner representing one of the Taycan’s most popular paint colors. The unboxing experience was designed to have a premium, high-end, luxury shopping feel.
