HIGHDIVE
– Branding Design –
Highdive is a world renowned, independently-owned advertising agency based in Chicago. Highdive leadership wanted something new, fresh and bold to reflect the agency’s fearless way of approaching creative advertising work - all while keeping their iconic diver logomark.
Created in collaboration with Trevor Shorey.
The Highdive diver is a beloved symbol that the agency has used from its formative days of being a scrappy startup creating groundbreaking work from what might as well be a closet.
We took the diver, kept it’s original shape and essense, but smoothed the lines, simplified the details, and gave it a flowing wavey feel that mimics the water he’s so bravely diving into.
